We do not sell a product, and we do not sell a service. It sells benefits. Describe them here. Take into account the specific characteristics of your product or service that distinguish you from your competitors. This is also called the Unique Selling Proposition, or USP. This is the design of your product, your market knowledge, new technology, a special service, a unique talent, or something else. For example, the USP of the Sony television is represented by the image quality of the Trinitron tube screen. The USP of Burger King is that the burgers are cooked on the grill.
Consider these points when you develop your USP:
* You can identify your weaknesses and your strengths. Once you know, you can use marketing to maximize your strengths and minimize your weaknesses.
* Consider also the strengths and weaknesses of your competitors - so you can minimize their strengths and take advantage of their weaknesses.
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