marketing : Your location

Position is your identity on the market, how you want the market and competitors consider your product or service. Your positioning will affect every segment of your marketing.

Base your position on the benefits you offer, on who your customers are, and how your competitors are positioned. Your tax position must be very focused and succinct. For example, Acme Moving could position itself as "the removal company the most reliable of the Tri-City area. Two architects specializing in kitchens may be two completely different positions - one could be "the most innovative designer of modern kitchen environments," while another might be "the creator of the most profitable traditional kitchens. " In your opinion, what food will you appear in Metropolitan Home, and which target the average buyer?

Some tips
     * When you develop your positioning statement, think about the extremes - the "most," "best," the "fastest," the "cheapest," the "alone" etc..

     * If there is not much difference between you and your competitors, find a need or desire a meaningful customer has not yet been satisfied.

     * If possible, do not place directly against a competitor. If you do, you may find yourself without a position if your client changes their perspective. Instead, focus on the strengths of your product or service.

     * Be very careful when your position is based solely on price, because this position can be easily anticipated.

     * Do not place only on the image. You must support your position with concrete. If you can, this can lead to disaster.