Your target customer

To reach your target customers, you should know who they are. Looking for significant common characteristics. Are they companies or individuals? Do they belong to a group of age, geographic or salary? How do they buy your type of products or services? How often? What are the features they want?

Do not use general terms - do not tell "people who want to buy clothes for kids" but rather "the grandparents and others gifts, seeking special clothing for an kids."

Be careful not to scatter your efforts too. Your target customer is not everybody. Do not sell to everyone - segment your markets. If you sell heating oil at a specific region, you can target your marketing at every household in the region. However, it would effectively use your time and money? Probably not. You should limit your target. Your target audience consists Does existing user defuel at home or is it people who use gas but plan to replace the fuel? Or are you looking for people who just bought a house and have not decided where to buy their fuel? Are you selling to residential or local business?

Some questions to consider:

     * Make sure your target market is large enough to support your sales objectives.

     * Do not guess who is your target market. When possible, make calculations quantified through research. Contact professional associations, go to your research library and look for market data, using demographic census, etc..

     * who buys your product or service is not necessarily one who uses it.

     * If you sell business to business, keep in mind that your product or service is purchased by a person, not a company.