The overall objective of any marketing plan is to maximize the profits of your business. But what does this mean for your company? Spell it out here. If you are a designer clothing for children, your goal may be to "sell as many clothes forchilden in the lowest cost per garment. If you are a computer consultant working in his account that helps companies use the Internet, your goal may be to "Book my time completely by getting the highest number of customers at the lowest cost."
Some questions to consider when you write this section:
* The goal of your marketing plan may seem obvious. However, by exposing the paper, you will stay focused on your intention.
* Many companies think that their marketing plan means increased exposure, getting press, writing cool ads and similiar things. These are not objectives, but tactics. The ultimate goal of all this is to increase your profits.
* If you have trouble answering the question "What is the purpose of my marketing plan," you should think about "why am i marketing?" Your answers to these questions should be identical.
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